Organization and management of a new media product (case study of the startup "14.com")

The bachelor's thesis examines the theoretical and methodologicalfoundations of the formation of the influence of media for education and helth. By utilizing the system analysis for the examination of the management of mediabusiness, the main reasons for problems in this field. Moreover the basic units and relationships that formthe core of mediabusiness were determined. The thesis comprisestherecommendations that were made with regards to the formation of the media management in the television projects and education system. The possible ways to improve the efficiency of media product (case study of a new startup "14.com"). The thesis revealed the possibility of changes in the influence of the media on education and the psychological state of a person from negative to positive, the commercial interest of such a project is justified